Solar eclipse hype drives promotions from Krispy Kreme, Frito-Lay, airlines

More and more businesses are taking advantage total eclipse The sky has begun to decrease in North America on Monday.

In the snack department alone, Krispy Kreme is teaming up with Oreo to sell a limited edition donut cookie. Sonic Drive-In is selling a “Blackout Slush Float.” And Frito-Lay’s SunChips have unveiled a new flavor that will only be available during the 4-and-a-half-minute celestial event.

MoonPie also launched a campaign against the “Sun vs. the Moon” in which the chocolate maker promotes “eclipse survival kits,” made up of four small MoonPies and two eclipse glasses.

Meanwhile, airlines such as Southwest and Delta have advertised eclipse viewing options. And continue to be promoted from large companies, small businesses along the 115 miles (185 kilometers) highway they are leading the way to meet the needs of the incoming guests.

Some towns and local retailers have been waiting for a heavenly event and its great majority for years. There are pictures of special eclipse glasses for sale, along with T-shirts with clever sayings and lots of astronomical memorabilia. Other offerings include eclipse beers, special dining packages and viewing parties at theme parks, wineries and zoos.

Advertising linked to spectacular sights, such as the sunset behind the moon, is not unusual.

In 2017, the last time the US saw a solar eclipse, many companies got involved – including Krispy Kreme.

The Charlotte, North Carolina-based company previously released chocolate-coated donuts for the 2017 eclipse, and the goodies have made a few comebacks since then. But that may not be the case with this year’s “Total Solar Eclipse Doughnut.” The Krispy Kreme-Oreo combo will be available Friday through Monday, according to the chain’s announcement this week.

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