How Social Media Turned into a Marketing Platform


Michael Calories: I’m going to check out a bunch of shorts and see what I’m offered and I’ll report back.

Lauren Goode: He is His?

Michael Calories: Yes, His and Hers.

Lauren Goode: Well, let’s take another quick breather and then come back with our thoughts.

[Break]

Lauren Goode: Amanda, what do you know?

Amanda Hoover: So another thing I saw for the first time on the TikTok Shop, while we’re on the topic, it all made me think. It’s like this cup that you put on your face. Store in the refrigerator. So it’s advertised as a hangover. It’s also good for the head, and it instantly cools your head, it helps with any stress, tension, whatever. And it’s called-HungovrAF is one of the main ones, but I think there are several others, but that’s the first one I saw.

Lauren Goode: What a great name.

Michael Calories: So you keep it in the fridge?

Amanda Hoover: Yes. You should keep it in the refrigerator. If you wake up early, it won’t be ready in time. You have to prepare.

Lauren Goode: Does it cover your face?

Amanda Hoover: Yes. Cover your eyes. It’s like a soft cup.

Lauren Goode: Oh. I saw how good it could be for migraines.

Michael Calories: Amanda, have you decided to stop drinking?

Amanda Hoover: I had a friend who liked this too. I was always talking about headaches, and I had this cool roller thing, like a skin roller, and I let him borrow it once and he had a rash. Then I saw this and I was like, “This is going to change the game.”

Lauren Goode: Don’t be critical, Michael. He is 30 years old and lives in New York City. I mean, come on.

Amanda Hoover: Thirties is when you start getting sick sooner than expected.

Michael Calories: Just wait, just wait. The bottle opens in the room and immediately I start to feel sad.

Lauren Goode: Every time Mike goes to CES, it’s like, “Oh, good luck.” You go for five days, six days, and it’s like, the first five: bitters and soda.

Michael Calories: That’s right. I don’t drink at CES until last night. That’s my move.

Lauren Goode: It’s a good way.

Michael Calories: People ask me for Las Vegas recommendations. I’m like, “Don’t drink until you go home.”

Lauren Goode: Right. You can sleep on the plane home. Thanks for this, Amanda. I’m looking forward to linking to this in the show notes because we’re going to be our little shopping platform. Did you also know you can buy WIRED products?

Michael Calories: We will be recommending this.

Lauren Goode: We need to promote trade.



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