Gen Z’s favorite car to steal is World Car of the Year winner—with over 700,000 in American sales

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In 2021, TikTok was all over the place with videos of Gen Zers bragging about how easy it was to get into other things. You and Hyundai examples—turning cities into dangerous areas for happy-go-lucky riders and posting car-theft prices to climb. But now Hyundai is bringing back the driver’s seat like a car the third largest car manufacturer in the world, and the fourth largest in the US

And this year, Kia owns it Hyundai company it also won three of the six World Car of the Year awards prizethe company he announced last weekend, everything when cutting competitors. The Kia EV9 won both the World Car of the Year and World Electric Vehicle awards, while the Hyundai IONIQ 5 N was named World Performance Car. Other winners were BMW, Volvoand Toyota examples.

Hyundai Motor The team has come a long way since its inception US debut in 1986, when he launched a subcompact model called the Excel and brought in sales that broke the record for the commercial vehicle industry in its first year. Its new control power, combined with its low prices, is thanks to its rise from the sixth largest automobile manufacturer in 2021. Now, the car group has efforts in the electric car “Metaplant” and new car design.

Kia and Hyundai’s problems with TikTok

Examples like Hyundai’s Santa Fe and Tucson and Kia’s Forte and Sportage, which have turn-key ignitions rather than buttons, became targets of trained car wreckers on social media for years.

In 2021, a Viral TikTok method taught people how to steal Kia and Hyundai models in seconds—especially those without an immobilizer, or anti-theft system, installed. USB cables and screwdrivers were all used to destroy two brands of companies, Kia and Hyundai, most of which did not have locking devices. between 2011 and 2022.

The results were powerful and felt throughout the country. Theft insurance on some Kia and Hyundai models rose more than 1,000% between the first half of 2020 and the first half of 2023, CNN report.

In September 2023, 17 cities filed lawsuits against Hyundai for failing to install anti-theft technology in millions of vehicles, which also overcrowded several police stations in cities including new York, ClevelandSan Diego, Milwaukee, Columbus, and Seattle.

The court gave preliminary approval to a a case in October 2023, which includes a settlement of $ 145 million that should reimburse the owners of more than 9 million affected vehicles, and the court will have a final approval in July.

Hagens Berman, a Seattle-based law firm, he announced that anyone who bought or leased a Kia or Hyundai and had their car stolen be notified if they can get a portion of the settlement on or after March 4th.

As of November 2021, the immobilizers are now standard in all Hyundai vehicles. Following the collapse of the robbery, the group surrendered Free steering wheel locks, Strong ignition protectionand software and hardware upgrades for car owners who did not have anti-theft systems.

In a interview and The Associated Press, the company said it “lagged behind other automakers” in developing anti-theft devices. In words to Forbes, the group said it was unfortunate that its cars “were being used in concert on social media,” but acknowledged that “no car can ever be stolen.” What’s more is that the group’s millions carsincluding their best-selling models such as Hyundai’s Santa Fe and Elantra and Kia’s Sportage and Forte, were he remembered in September 2023 due to the risk of fire. Now, nearly nine months later, the company does not have the parts it needs to repair the majority of affected vehicles.

… and their rise to the top

Despite the risks and challenges, the automaker is hot right now. The following include a The new version of the best-selling Tucson SUV available in June, a K4 compact sedanand a new top row-which comes with upgraded interior, infotainment and safety technology. Pa New York International Auto Show last week, the car group revealed a new an idea for a complete range of eclectic SUVs.

It is now the fourth largest car manufacturer in the US and has sold more than 724,000 vehicles in 2022. Two key factors make it successful: investing in quality and innovation.

Now, the top line of Hyundai, called Genesis, has become one of the most profitable business lines. The all major luxury electric vehicles sales promotion and 23% last year compared to 2022.

The car brand also had many car steering groups Total Quality Awardswhich was released in October 2023. The awards measure value based on customer experience for every dollar spent in 2023, according to Strategic Vision, a consumer opinion research firm.

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