This Startup Wants to Use the Apple Vision Pro for the Most Boring Part of Surgery


This story is part of us Chief Innovation Officer Forecast list by Quartz, a business report from the future.

Earlier this month, a British hospital made headlines with the first surgery ever performed with the help of Apple Vision Pro, a $3,500 virtual reality mixer. Nurses dressed Beautiful Apple glasses in the operating room there was software developed by a company called eXeX. When you hear about a VR headset for surgery, it probably brings to mind floating 3D body parts or a display that tells doctors exactly where to place the scalpel. This is not eXeX’s business. In fact, the industry’s building blocks for things that seem boring, at first: helping surgeons be ready.

“People think that healthcare must be modern and modern. The reality is that the way we plan is probably the oldest of all the major companies in the world,” said Robert Masson, MD, neurosurgeon and CEO of eXeX. “All this is memorization and prediction with notes on paper. It is a total chaos theory. “

According to Masson, surgical care is not based in the past, with all the work going to medical care, but almost without focusing on the basic conditions that make this work progress. It’s the little things: eXeX is setting up the operating room, helping nurses know what equipment the doctor needs and when, and keeping records. Controlling these processes can be a life-changing change, a change that can make a person more profitable if they can create a legitimate platform.

Outside of surgery, eXeX’s main product is on the table. But as wipes go, a headphone can be the perfect tool. We spoke with Masson about how devices like the Apple Vision Pro could be the next big thing in healthcare.

(This interview has been edited for clarity and consistency.)

Gizmodo: Can you explain why the operating room is so far behind when it comes to presenting and organizing information? Healthcare is a trillion dollar business, can it be that bad?

Robert Masson: If you look at how IT healthcare was developed, it’s very complex; a patient came, we saw them, and this is what happened. They are electronic health records. It doesn’t get much more complicated than that. For me, the future is about predictions that will help you know what needs to happen and the best way to do it. We focus on putting the coil in the aneurysm in the brain, putting in the prosthesis in the hip, that’s the end of the surgery. But no one really stops to look at the boring part of the foundation.

Gizmodo: So what does your program do?

RM: I’ll give you an example at the equipment level. There are tens of thousands of pieces and tools and uses. Some poor surgeon has to step in to figure out which part of the picture we need to assemble. The doctor asks for a drill, and the technician says “Drill what?” Well, that’s the drill I use every time for now. But there is no uniform way to track this. Now someone has to run into the elevator to get it.

So, for example, our software can provide a forward-looking direction of the field we are in. The operation goes down if you know what’s coming, but if you don’t know what’s going on as a team, it’s not organized. We’re working on the details, but these are things that add to anxiety, stress, and depression.

Gizmodo: This is not what you think of when you think of medical technology.

RM: We are talking about the most interesting part of the process.

Gizmodo: But why do you need a headset for this?

RM: Well you don’t need it for anything we do. It is a place for your organization’s programs. But with a no-touch system, you can enter the sacred cloud of the barren garden. The ability to interact with digital screens and holograms and lists and maps and objects opens up all kinds of possibilities. Suddenly, you have a digital tool that you can use without violating the sanctity of infertility.

Now, do I want to go around the nurse in the back of the garden to be a high-quality headset? Hell no. That person uses an iPad, a computer, or even a phone. Our main products are tablet based. But what we focus on is moving and using the different types of areas that are needed.

Gizmodo: So the way I hear it, only surgeons don’t wear headphones here. What is the next step?

RM: Honestly, as a surgeon, I wouldn’t even think about it now. There’s always a tendency to say “Look at this amazing technology, let’s put it together.” Well, we’re already installing the screws without the screws, so that doesn’t solve the problem. People like to think of floating spines, floating distance, you know, the coating that tells you where to put the catheter in the liver. Honestly, it all doesn’t matter because we already do it well. What we don’t do well is being organized.

Gizmodo: I think some people have taken this as a gimmick, or maybe they see it as a threat. What challenges do you have to overcome?

RM: Well, the first thing you always hear is that it will cause disease. Yes. The same goes for eyeglasses. The same goes for hair. So is the beard. But in the end, it is a new technology, and the question is, does it work and solve problems? If it’s the best job in the industry, there’s your answer.

Gizmodo: I feel like I’m going back to the beginning of the conversation, but it just strikes me that we’re dealing with the latest technology in the market. This is Star Trek stuff, but we’re dealing with very few real-world problems with it.

RM: Look I don’t mean to imply that health care is bad. It’s just that no one focuses on the most important things. And it’s a little surprising that we’re behind the eight ball when you compare it to automobiles, or defense, or aviation, or manufacturing, or heaven forbid Amazon, it’s all well organized. Yet health care is just garbage. This is not what pleases people, it is difficult for a professional to go back to the beginning of surgery. But sometimes you have to take a step back to move forward. Healthcare is doing this.


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