How Adobe’s bet on artificial intelligence is paying off


In a special interview with MIT Technology Review, Adobe AI leaders argue that this is the only way forward. They say, what is at stake is not only the lives of the inventors, but our entire knowledge of the universe. What they’ve learned shows that creating reliable technology doesn’t have to come at the cost of doing business.

“We worry that companies, especially Silicon Valley, will not stop asking ‘how’ or ‘why.’ “Just because you can build something doesn’t mean you should build it without thinking about how you build it,” said David Wadhwani, vice president of Adobe’s digital business.

Those questions led to the creation of Firefly. When the comics premiered in 2022, there was a huge backlash to AI from the creative community. A lot of people were using AI-based models like object-based machines to create images in the manner of another artistblow a legal battle on copyright and fair use. The latest AI technology has also made it easier to design deepfakes it is false.

It soon became clear that in order to provide the right loan manufacturers and businesses with legal certainty, the company could not make its models by removing the data network, Wadwani says.

Adobe wants to reap the benefits of artificial intelligence while “recognizing that it’s built on the back of human labor. And we need to figure out how to properly reward people for that labor now and in the future,” said Ely Greenfield, Adobe’s chief technology officer for social media.

To whip or not to whip

Pushing data into the Internet, which is found in AI, has been highly controversial. AI companies such as OpenAI, Stability.AI, Meta, and Google are facing many lawsuits related to AI education. Tech companies argue that publicly available content is fair game. Authors and artists argue and are seeking a model based on licensing, where creators are paid for including their work in training sets.

Adobe trained Firefly on content that was licensed to allow AI training, which means most of the training comes from Adobe’s graphics library, Greenfield says. The company offers developers additional compensation when content is used to train AI models, he adds.

This is in contrast to the situation in AI today, where tech companies are just casually looking at the internet and taking chances. less understanding about what the course includes. Due to these practices, AI articles include copyrighted material as well personal informationand research has found toxic substances, such as child abuse cases.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *