Gwyneth Paltrow-founded Goop hit with trademark lawsuit over its sexual health products

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Good Clean Love Inc. is suing Gwyneth Paltrow’s feminine hygiene and health company for selling products using a confusingly similar trademark and causing confusion.

GCL says it filed the lawsuit “to stop the trouble that a young user, with a lot of financial power, floods the market with a brand that threatens to take over the identity of the main user and take away the reputation of the main user.”

GCL alleges that Goop Inc – founded in 2008 – is deliberately using the “Good. Clean. Goop” trademark on several sex-related products to benefit GCL’s “Good Clean Love” trademark for similar products. Goop’s allegedly infringing products include “The Pleasure Seeker Daily Chews,” according to the complaint filed in the U.S. District Court for the District of Oregon.

Founded in 2003, GCL claims to have spent over 20 years building its brand as a trusted supplier of feminine and hygiene products. GCL claims to use Bio-Match technology to manufacture its products and has been using its trademarks on those products for over a decade.

The GCL alleges that Goop sells a number of products using the label “Good. Clean. Goop” that contain known harmful chemicals. The GCL alleges that Goop’s alleged violations of its trademarks may mislead consumers into believing that GCL’s products also contain harmful ingredients.

The GCL also claims that consumers may believe that Goop products are clean when they are not. In contrast, GCL states in the complaint that its records must come “showing that the product is clean.”

GCL says it can’t compete with Goop’s market share and says the breach threatens its ability to expand other product lines. The GCL also contends that Goop’s allegedly infringing marks are similar in word, shape, and overall marketing because the two words are similar.

“The use of the GOOP house mark does not negate the similarity between the marks, but enhances it, because the use of Goop would cause confusion that would lead consumers to believe that Goop, and not Good Clean Love, is the source of Good Clean Love products,” the complaint states.

According to the complaint, Goop uses words like “naked” that are similar to GCL’s registration of “Almost Naked.” GCL also claims that Goop’s actions could cause confusion for consumers including major retailers Amazon and Objectives as their products are “direct hits” in the top search results on the Internet.

GCL alleges that Goop is aware of its infringement because Goop has solicited GCL’s brand of oil to sell on Goop’s online marketplace.

GCL also said it sent a cease-and-desist letter to Goop regarding “similarly misleading claims”, and the next day, Goop “began to flood the market with advertisements” for its products with “Goods.” Cleanliness. Goop, the complaint says.

The complaint states five claims including federal claims for trademark infringement, false advertising, unfair competition, and related claims under Oregon law.

The GCL is seeking preliminary and permanent sanctions to stop the alleged infringement, with the court ordering Goop to “absolutely abandon” its “OK” request. Cleanliness. Goop,” damages, attorney’s fees, and costs.

Goop did not immediately respond to a request for comment.

Cozen O’Connor represents GCL.

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