EU Wants Apple, Meta, and Alphabet to Search Under New Tech Law

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Apple is among the top three technology giants investigation for failure to comply and New European Union competition rulesin another stroke of smartphone maker.

Apple was the focus of a press conference in the EU on Monday morning. But officials also opened investigations into Meta and Alphabet, Google’s parent company. These three are the first to undergo new research in the EU Digital Markets Actthe famous bloc competition law, which came into effect on March 7.

Under the new rules, six of the world’s largest technology companies, known as “gatekeepers” to the EU, have been asked to provide evidence that they are not harming competition. “We are not convinced that the solutions of Alphabet, Apple, and Meta respect their responsibility to have a good and open digital environment for European citizens and businesses,” said Thierry Breton, the company’s head of the EU. words on Monday. “If our investigation reveals a lack of full compliance with the DMA, the gatekeepers may impose fines.” Under the Digital Markets Act, authorities can levy fines of up to 10 percent of global technology revenue or 20 percent for repeated violations.

The following weeks are contested managed by Apple and developersEU competition chief Margrethe Vestager said the official investigation will look at two aspects of the business of mobile phone manufacturers: the limits that Apple puts on developers trying to connect from the App Store to their websites, and how Apple makes this change. native software like Photos or iCloud and other third parties.

“Gateway operators are responsible for making software releases easier and more consistent,” Vestager said at a press conference. “Apple’s results don’t seem to be meeting this goal.”

EU officials are also considering another legal investigation if Apple’s privacy policy for third-party software-Allowing users to download applications from sources other than the official App Store – to comply with the Digital Markets Act. Apple believes its business will follow suit, company spokesman Rob Saunders told WIRED. “Apple teams have developed a variety of new capabilities, features, and tools to comply with the regulations,” he said in a statement. “At the same time, we have implemented safeguards to help mitigate new threats to the privacy, quality, and security of EU users.”

Apple has emerged as a major competitor in the EU and the US. The EU’s announcement on Monday follows a lawsuit filed by the US Justice Department last week against the smartphone maker established the iPhone monopoly it was suppressing competition and harming consumers.

The case is mentioned four internal Apple emails that, the DOJ said, shows how regulators restrict users and developers intentionally in unfair ways. In one exchange from 2010, Apple founder Steve Jobs and an unnamed Apple executive discussed how a new ad for Amazon’s Kindle gave the impression that it was easy to switch from iPhone to Android. “It’s not fun to watch,” the official said.

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