Beyoncé’s ‘Cowboy Carter’ Meets Internet Fandom at the Crossroads


There’s a really ugly secret that no one likes to talk about, so it’s best to start from there: Black women are among the most hated people in the world. In America especially, anti-Blackness is the air. It’s everywhere even when you don’t see it. From the ivory halls of Washington to the C-suites of Fortune 500 companies, Blackness is treated as an understatement. And because that’s how it works and how it’s worked for generations, even Beyoncécurrently the most dominant group in music, it manages to escape the teeth of misogynoir.

Tell me if you’ve heard this: A black woman was told she didn’t belong, that she was not welcome in other places, so he made his own way. It’s a story that Beyoncé has covered in books Instagram post in March, the day he announced his new single, Cowboy Carter. He wrote: “The criticisms I faced when I first entered this community made me not do the things I was given. Unlike other genres of music, country is a well-known genre that chooses to leave behind. This nation’s history is full of loyalty to the old ways of American racism, and no culture or culture can change that.

The sweet surprise, of course, is that we now have it Cowboy Carterthe second part in the three projects to restore history and music that Beyoncé started in 2022 and Renaissance, his dance moves to house music. He is on a mission give back on time. A rare artist who can pull off such a move, Beyoncé now represents something bigger than music. It’s a business unto itself: quirky and easy to reach, with loyal fans who anticipate every album drop, Instagram post, and product release. Whether you agree with the motivations of his work or not (and there are reasonable objections to be made artists who creates on a large scale like him; A lot of influence in all walks of life needs to be questioned, there’s no denying that), there is no other contemporary Black singer who can inform the world around us – past, present, and possible future than Beyoncé. If nothing else, it gets people talking.

“I want to thank the CMAs for making me angry,” X user @gardenoutro he wrote Friday morning, around midnight, an hour after the release of the album, calling for Beyoncé’s attention. 2016 performance with Chicks which was later rejected by members of the Country Music Association. That Lemonade disparaged memoir and Renaissance lured by fantasy—a bright disco dream where freedom and love have nothing to do with it—Cowboy Carter it reveals itself as fiction, combining the historical and artistic past of songs like “Daughter” and “Spaghettii.” It takes the world to an unknown place. “It’s easy to listen to 27 songs if they’re all good,” says songwriter Rob Milton wrote on X.

That’s another thing about the Beyoncé Effect: There’s no room for dissent in her universe. On the Internet, especially in social networks, his new albums are given the appearance of a billboard. It is a cause for celebration but it is often difficult or demanding.

“A lot of people still want to be part of something bigger than themselves. Fandom gives them a way to do that. However, it’s not a place for imagination,” says Mark Duffett, a professor at the University of Chester who studies fandom. ‘groups of fans. They don’t run away from being part of the whole world of people.”

As powerful as her music may be, the release of Beyoncé’s album reveals the fiction of the internet they share. Not one but many. In its most powerful form, the fan’s imagination thrives on its own. On Beyoncé’s Internet, as in similar cultures, ideas find solace in the geometry of the echo chamber. His thinking turns into blind enthusiasm, wagging his finger in the face of disagreement. Fans challenge fair judgment. It has led Barbs (Nicki Minaj fans), Beliebers (Justin Bieber fans), Hive members (Beyoncé fans), etc. into a heated, and sometimes irrational, debate.


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