Apple, Google and Meta hit with investigations in first cases under sweeping new EU law designed to stop Big Tech from cornering digital markets

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European Union regulators opened an investigation into Apple, Google and Meta on Monday, in the first cases under a new law designed to stop Big Tech companies from digital markets that started earlier this month.

The European Commission, the head of 27 countries, said it was investigating the company for “non-compliance” with the Digital Markets Act.

The The Digital Markets Act is a huge piece of legislation Those goals Big Tech companies are “gatekeepers”. Providing “platform services” by forcing them to follow dos and don’ts, under the threat of heavy financial penalties or even going out of business. The rules have a broad but vague goal of making digital markets “fair” and “opposite” by breaking down technical barriers that lock consumers into one company’s products or services.

The agency said in a press release that it “suspects that the actions of these gatekeepers fall short of their obligations under the DMA.”

It’s looking into whether Google and Apple are fully complying with the DMA rules that require technology companies to allow software developers to control what users can find outside of their app stores. The agency said it is concerned that the two companies are imposing “various restrictions and restrictions” including fees that prevent software from being advertised for free.

Google is also facing scrutiny for not complying with the DMA’s provisions that prevent tech giants from favoring their services over their competitors. The agency said it was concerned that Google’s actions would make third-party services listed on Google’s search engine “not fair and impartial.”

The agency is also investigating whether Apple is doing enough to make iPhone users easily switch browsers. It is also looking at Meta’s option for users to pay monthly non-commercial translations of Facebook or Instagram to avoid using their data to target them with online advertising.

“The committee is concerned that the binary choice offered by the Meta model of ‘payment or consent’ will not provide a real alternative if users do not consent, and therefore will not achieve the goal of preventing the collection of personal data by gatekeepers,” it said.

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