America’s ‘in the slow lane’ on EV adoption because it has a culture problem, study says

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Blame it on culture.

That’s one taken from a new report and automotive research firm JATO Dynamics is investigating what is driving US EV adoption “slowly on the road.”

The report explains why sales of electric vehicles (BEVs) in the US are behind China and Europe. China accounts for more than half of global BEV demand, while Europe accounts for 22% and the US accounts for only 12%.

Researchers found that Americans associate SUVs with gas-guzzling cars.

“More than China and Europe, the US is facing a particular challenge to deal with the culture of dependence on ICE, which is driven mainly by low fuel prices and preferences among large car buyers,” according to the JATO report. “Because The price of BEV shares and the high cost of ICE vehicles in the US, there is currently no strong financial incentive to encourage consumers to switch to electric vehicles. “

The report also highlights the lack of reliable payment methods. In 2022, nearly 90% of the global growth of fast chargers will be in China. Charging growth in Europe is expected to grow by 55% YoY in 2022. In the US, fast charging growth is expected to increase by 9% in 2022 — the lowest rate “among other major markets.”

The researchers acknowledged that the bidding process is expected to accelerate due to the increase in federal funding, but found that efforts like this one. National Electric Vehicle Infrastructure program “is not currently sufficient to meet the expected explosion in the coming years.”

A few other culprits: the US doesn’t offer many expensive EVs; most US automakers are struggle with growth The production of BEVs as they spend the most on their electric businesses; and analysts have said that some aspects of the Inflation Reduction Act could be “unwittingly difficult for manufacturers …

Separately, EV manufacturer FLO shared insights into consumer behavior based on a survey of nearly 40,000 drivers of EVs in the US and Canada.

Other highlights:

  • 60% rely on fast chargers for “long trips,” meaning that fast charging is “important to many EV drivers.”
  • More than half say they use local products such as restaurants and shops when paying.
  • About 30% do not have a charger at home.

The data “shows the need for robust payment systems in North America, which enable drivers to connect wherever they are – at work, at home, or on the go,” FLO CEO Louis Tremblay said in a statement.

This article first appeared in Tech Brewbranch of Morning Brew.

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