The Morning After: Netflix’s password-sharing crackdown begins


Netflix is ​​rolling out changes to account sharing in Canada, New Zealand, Portugal and Spain after trying the change in Latin America. If you live in one of these countries, you must set a primary location for where you use it. Then, if you have friends or family who want to share your account, you’ll have to subscribe to either the Standard or Premium tier and pay a fee ($8 in Canada and New Zealand, €4 in Portugal and €6 in Spain) for up to two extra users outside of your home.

In Netflix’s words, “Today, over 100 million households are sharing accounts – impacting our ability to invest in great new TV and films.” It’s not clear how new regions will take to the policy. Many rival services do not have account-sharing restrictions, and given how many options there are now, this could coax users elsewhere. Or maybe people will rediscover illegal streams, torrents and all the other methods we used to watch video before the streaming boom.

– Matt Smith

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