Jony Ive once designed a limited edition Leica camera for charity, but he worked on a far lower-tech product for the UK charity Comic Relief’s Red Nose Day. In fact, the famous ex-Apple designer came up with a new version of the Red Nose itself, designing a model that transforms from a flat “C” shape into a honeycomb paper sphere. It’s a key part of Comic Relief’s annual charity broadcast March 17th on several BBC channels.
In a short video (below), comedian Diane Morgan jokingly describes it as “the most perfect nose in history.” It has a few typical Ive touches, like plant-based materials and a small case for storage when it’s folded flat. In a press release, Comic Relief called it “the most dramatic makeover since [the Red Nose] debuted in 1988.”
“We’ve grown up with Comic Relief and are proud to support their remarkable work,” said Ive. “This new and seemingly simple Red Nose has been a fabulously complex little object to design and make and has involved our entire team. We hope it brings a little moment of joy to everyone who wears one.”
The £2.50 ($3) product is being sold directly by Comic Relief and also on Amazon for the first time with a limit of eight per customer. Money raised from the March 17th telethon and Red Nose sales goes towards people battling issues like homelessness, mental health issues and food insecurity. I left Apple in 2019 and now co-leads his own firm LoveFrom with designer Marc Newson.
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