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Black-Owned Beauty Brands to Support Now and All Year Long

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February is Black History Month, and we’re celebrating by spotlighting some incredible Black-owned and founded beauty labels that are transforming the industry. From skincare that is tailored to the needs of melanin-rich skin to haircare products that are specifically made for curly and coily hair, our roundup of the best Black-owned beauty brands are always worth supporting. We’ve included everything from newly launched lines like John Legend’s Loved01 and celeb-owned fan favorites like Tracee Ellis Ross’ PATTERN Beauty to skincare lines with amazing Black History Month initiatives like EADEM and more.

Whether you’re looking for a new moisturizing hair mask or a hydrating matte lipstick, these brands have got you covered. And trust us, you’ll want to shop these incredible and effective haircare, makeup and skincare products in February and beyond.

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