Ford is filled with F-150 rules, and is taking action to ensure that the electric car reaches the rightful customers. Roadshow reports Ford now to give sellers of the method of preventing customers from reselling Lightning for one year after purchase. As a document (pulled out) on the F-150 Gen 14 forums revealed, the seller may “seek assistance” to prevent the transfer of ownership or to pay for the “total cost” generated from the sale.
The maker of the machine also violates the “limited number” of sellers who allegedly violate sales and service laws by forcing customers to pay more than Ford requires. It is not clear what the cost was, although this shows that it was much more than what you often see when cars are missing or needed.
This decision not to resell is not uncommon in the automotive world. Ford used it to make sure its GT supercar reached the owners. However, it is a necessity for EVs – especially for ordinary cars like the F-150 Lighting. This reflects the popularity of Lightning, yes, but it could also be relevant to Ford. Scalping has disrupted access to many other sophisticated products, such as a comforting game and video cards – Ford probably does not want those who took the opportunity to disrupt the installation of the most important car, especially with Chevy, Rivian and Tesla chasing many of the same customers.
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