AT&T’s W & WarnerMedia is finding its competitors to create a global advertising giant


AT&T has agreed to come out and join WarnerMedia and its partner Discovery in a multi-billion dollar deal to form a media empire with a program against Disney and Netflix worldwide runners.

The move will set up the second largest company in the world with revenue after Disney. It comes just three years after AT&T paid $ 85.4bn to the owners of CNN, HBO and Warner Bros. and showcased neck transitions for US cultural groups trying to regain strength such as promotional activities.

Under construction, one of Hollywood’s most popular offices – including Warner Bros studios and radio stations, the HBO network and a cable network with CNN – will be joined by Releasing “real life” of Discovery, where its species range from game and wildlife to home remodeling.

David Zaslav, Discovery’s senior manager, will lead the joint venture, which will be 71% of AT&T. Jason Kilar, senior brought in last year to support WarnerMedia’s switch to switch with HBO Max, was not mentioned in the inclusion.

The new company will earn around $ 132bn, plus $ 56bn in debt. The two companies said they expect about $ 3bn in annual synergies, which they plan to spend on new and digital products.

The conference represents the humble return of AT&T, which made America’s largest credit card company to become the world’s largest retail and distribution company. “This should put an end to the negotiations between the division and distribution,” said Jonathan Chaplin, a researcher at New Street Research, who described the agreement as “complete”.

Experiments are the latest in a series of unbiased ideas of John Stankey, who took over as chief executive last year, to unlock the growing legacy of his successors and get the company back on its big business. This included sale for 30% on DirecTV to the TPG private label this year, a deal that paid the radio business for $ 16.25bn – about a third of what AT&T paid six years ago.

Encouraging to Build Acquisition is a fast-paced competition among the world’s largest hardware companies to take over Netflix and have a future of entertainment. In just the last 18 months, Disney, Apple, WarnerMedia, Comcast, Discovery and others have launched a global search strategy.

In a statement announcing the agreement, Jason Bazinet, a researcher at Citi, said he could consider “many more potential signings” on Discovery or to form a competing affiliate with WarnerMedia. “We cannot prevent Comcast, Disney or ViacomCBS from participating,” he wrote.

AT&T and Discovery included a down payment on the conference, agreeing to pay $ 720m or $ 1.8bn respectively if the deal was fulfilled.

Discovery and WarnerMedia have generated a combined $ 41bn revenue by 2020, which compares with Disney’s $ 65bn exit, the world’s largest group.

The Discovery Handbook of Low-cost Software, which has 80 network technologies in more than 200 countries and regions, is a great help to WarnerMedia’s heavy library of radio and video. In the meantime, the economic growth of WarnerMedia and its booklet make Discovery one of the top four companies in the world.

While the two companies bring in extras and residues, the merger will require a merger, which could thwart efforts to build and sell promotional services. The acquisition in April said it reached a 15m subscriber on its hunting business, with HBO Max signing about 3m in the first quarter, reaching a record high of 9.7m at the end of March.

However, these companies are struggling to keep up with their biggest competitors: Netflix has 208m subscribers worldwide, while Disney Plus has attracted 104m subscribers in just one and a half years since its inception.

The alliance is a victory for the participants in two Discovery books, which help Zaslav to create a brutal show on advertising, which could give the television band the future or appeal to the greedy. Together with John Malone, a billionaire and mogul media outlet, and Advance, a Newhouse family fundraiser, the owners of Condé Nast, oversee about 45% of the voting power at Discovery.

Shares in AT&T rose 4.3% in the first quarter to $ 33.61 while earnings were up 4.5% to $ 37.26.



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One thought on “AT&T’s W & WarnerMedia is finding its competitors to create a global advertising giant

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